# Workshop Ledger: approved fictional source brief

Fixture version: 2026-11-10. Authored by SkillPick for this case study. Every company, product and event below is fictional. Approved means approved as the boundaries of this writing exercise, not approved by a real customer.

## Audience and purpose

Independent ceramics-studio coordinators who organize adult beginner workshops. Help them decide whether to read a product-demo outline. Calm, practical English. No growth or conversion promises.

## Approved facts

- F1: Workshop Ledger is a fictional early-stage SaaS prototype for independent ceramics-studio coordinators organizing adult beginner workshops.
- F2: The prototype lets a coordinator enter a workshop title, date and capacity into a session list.
- F3: The prototype can export that session list as CSV. No ticket payments, participant booking, integrations or automated reminders are included.
- F4: The fictional online product walkthrough is Thursday 19 November 2026, 16:00 UTC, 30 minutes, free to attend. It demonstrates session entry and CSV export, with time for questions. This is a product demonstration, not a pottery lesson.
- F5: The only planned CTA is “Read the demo outline.” Use [DEMO_LINK_PENDING] in every draft. There is no public registration page and nothing is published or open for booking.
- F6: This fictional team has one writer, one editor, four planned writing/review hours for the week and no paid distribution budget. These are planning constraints, not measured working time.

## Assignment

Plan Monday 16 through Friday 20 November 2026: exactly five pieces. Monday: owned-blog introduction. Tuesday: professional-social text post. Wednesday: opt-in email draft. Thursday: pre-event reminder draft. Friday: evergreen CSV checklist, never a retrospective claiming an event happened.

Choose content repurposing as the main idea. Draft one core explanation and adapt it. Use no customer quotes, numbers about adoption, urgency, scarcity, pricing for the SaaS, availability promises or claims about time saved. Do not invent replay recordings or event attendance. Keep each piece reviewable within the planned four hours.

## Acceptance

Each piece needs audience, goal, channel, angle, usable copy, the same CTA placeholder, fact IDs, owner, review and a planned time budget. Total budgets equal 240 minutes. The editor checks each public claim against F1–F6. Drafts remain unpublished. Unknown operational details must stay unknown.